“At a time when consumer behaviours are changing fast, customer experience is more important than ever, so brands will have to work harder to emotionally engage with consumers and retain loyalty,” states Kyle Monk, director of Insight at the British Retail Consortium (BRC).”

Check out the whole article HERE.

“Trend 1: Physical stores remain a critical force for retail shopping 

While online commerce will exceed $1 trillion in 2021, the brick and mortar stores will still be very relevant for shopping with 84% of sales coming from physical stores. The stores will become more experiential and will incorporate more technology within the shopping journey. QR codes will be used for product descriptions and information, finding stock or demonstrating product usage.”

Read the whole article HERE.

Find the whole article from the Wall Street Journal HERE.